Following Your Dreams – Building a successful creative career with a business focus

If you are considering entering the creative world, this lecture will teach you the important aspects of managing a creative business career. You will also learn the techniques that creative professionals use to treat their work as a business and improve their income: setting clear objectives, effective marketing, considering new opportunities, strategic negotiation, and finding ways to create lucrative income by leveraging their efforts.

Award-winning author, and former food editor for Martha Stewart’s Whole Living magazine, Ying Chang Compestine is the multi-talented author of 20 books including fiction, picture books, and five cookbooks. She is the host of the popular TV cooking show New Ideas for Delicious Meals on Phoenix TV, and the spokeswoman for Nestle Maggi. Ying was also the spokesperson for Celestial Seasoning. Frequently sought after by the media, Ying has been featured on numerous national television programs, and is regularly profiled in prestigious news media outlets (The New York Times, Washington Post, San Francisco Chronicle, and Huffington Post); and has been named one of the “50 Great Writers You Should Be Reading” by the Author’s Show. Ying has contributed to Cooking Light, EatingWell, Self, Men’s Health, Christian Science Monitor, and many other prestigious national publications. Her keen interest in cuisine has led her to weave food into all of her writing– including cookbooks, novels, and picture books for young readers.Her highly acclaimed novel about her life growing up in China during the Chinese Cultural Revolution, Revolution Is Not a Dinner Party, has received over 30 national awards, and has been included in school syllabi globally. It was also selected for the One Book/One County reading program in Santa Clara California. To learn more, see Ying’s Wikipedia.